The ABC’s of performance coaching

You are a “performer”.  You have your own unique personality, style, humor, and outlook on life that people connect with. 
Whether you go on-stage for a living, or  a physical artist that appears where your work is being showcased. 

Your experiences, belief systems, and  self esteem greatly affect your “performances”  for better or for worse,  and dramatically effect how people view you and your work.

What if you could free yourself of  negative emotions that limit your ability to connect with your audience, and allow you to take your creative work to a higher level?
Where do you start?



  •  What value are you providing for them? 

  • Is your show the best it can be? 

All successful artists have a team helping them insure they are at the top of their game.

What are you doing to make your show the best it can be?  

  • Writing really good material? 
  • Playing your very best?
  • Do you have a performance that everyone is talking about? 
  • Listen to who friends and collegues- who are they talking about?
I hear Muse has a tremendous  visual live show- So I have signed up for show announcements to make sure I catch them the next time they are in town.


Are you struggling to get fans out to your show?

Are you trying to get into bigger better paying gigs?

What are you doing to maximize your chances for success in these area’s?


-       Overcome performance anxiety
-       Addressing technical issues
-       Develop Confidence
-       Learn healthy ways to advance your career to the next level
-       Explore roles as a musician and overcome fears that are stopping you
-       Resolve trauma’s that interfere with your performance
-       Insure a complicated arrangement or set   is delivered the way you imagine
-       Engage  your audience create new fans
-       Get better, higher paying gigs


ACTION:  Don’t expect to be discovered, you will be waiting a long time.  
Take charge and start being your best now.

BARRIERS:  All barriers are  based in  B.S. (Belief Systems) that have created boundaries limiting you and your world.  You need to remove barriers so your fans can see you and your work in the best light possible

CHANGE:  Be a smart artist, and take a step back. Be willing to change what isn’t working and focus on adopting new ways of being your very best.  You can’t do it all your self, and why you need to build your own team to insure your success.

DIFFERENTIATE:  There is NO ONE like you.  Identifying and highlighting your strengths and how your different than your competitors helps you connect w/ your fans.

ELEVATOR PITCH:   Being able to distill your ABC’s into your unique selling proposition puts you miles ahead of others competing in the same pond or ocean you are in.

FEAR: Has been your gate keeper long enough, if you want to grow as a human and a artist you must face and overcome the things that are holding you back, work with a professional, who can help you be your best.

If you are  ready for Action now is the perfect time to get started.  All you need to do is click here

 Do you have a embarrassing or memorial performance story you would like to share? Post it in the comments section.

About the author:

 Tamra is  a business strategist, speaker, artist, and blogger. 
Leveraging over 25 years as an business executive and artist, she offers business solutions and private consultations to a wide range of independent music professionals all over the world- Helping them  prepare for showcases, cd release parties, and award shows (SXSW, ASCAP Awards, NAMM, Billboard Music Awards, Folk Alliance & more).

You can read what other artists have said about working with her, as well as other services she offers independent music professionals  to be their best at

Photo Credits: 
Local Music Vibe:
Tamra Engle 50th Annual Grammy Awards 


As a independent artist most of you attend regular conferences  to expand your network, learn about emerging trends, book your events, or gain sponsorship opportunities.   SXSW,  ASCAP Award Expo, NACA, Folk Alliance, NAMM show are just a few examples of big national conferences  where individuals are clamoring for attention & recognition.   

In  Networking at a business conference we discussed things you can do to best prepare for the conference.

 Did you have a compelling “pitch” that resulting in full showcases?  Or meet someone that DID?
(if not, this is essential part of your business strategy that you must do well to have success).   Think back on what folks told you “they do” The #1 way to get peoples attention is to  ask yourself

What can I do for them? 
Did you find out why people attended the conference, notice any differences or similarities, or something that you felt worked REALLY well?  If you are terrified of talking to strangers.
Just start with HI, my name is_____  invite them to join your table for dinner, or sit down and have a drink,   people that are super “in demand” sometimes appreciate having a  little break from the maddening crowd during a multi day conference.

After a introduction, I like to  ask WHAT CAN I DO TO HELP YOU? 

People are human, and EVERYONE needs something-  & often when I ask this question it is a simple act of consideration that changes the dynamic of the conversation.

IF  THEY ASK what you do,  have 1-3 lines (concisely telling them what you do* and what time your next showcase is)   then SHUT UP.  *DO NOT give your products to people unless they ask for it. Unless your goal is to immediately turn them off and have your product thrown in the trash.   ONLY give them a cd or product IF THEY ASK FOR IT.  & Make sure and collect their business  card before they leave, and make any notes about your chat.  (you are at a conference it’s ok to take notes!)

Add your contacts to your contact list:
Before you call it a night input all the names and contact info to your contact database (Use excel or a simple spreadsheet software) this is a separate list from your monthly newsletter / performance schedule.  
Organize them by region, or Booking Agent,  Venue Owner, DJ,  Publicist, Collaborative Partner, Artist, etc.

After the Conference:        Where the real work begins!
Send them 1 SHORT email within a week of the conference simply thanking them for meeting them- In your note, you can remind them that they are the person that also loves the Matrix movies, and traveling to far away lands). 

Additionally, was there anyone at the conference who helped you out?   They also get a thank you note!!!  Remember, you are developing your professional network, Treat people like you want to be treated,  when someone does you a favor, THANK THEM, and by adding the personal note you will stand out as the considerate, and a reminder of  the context of your conversation with them.

 Make sure your email signature at the end of your note  is SIMPLE:

Your Name (first and last) a phone number and your web site URL.  (they already have your email, you just sent them a email note!)    Do not include lengthy quotes,  multi links to all your social media sites (if you want to be perceived as a pro).  The 1st sign you are a rookie is having  4 links to various social networking sites.
If you want to be treated like a professional- read: Get your own website

THIS IS NOT ABOUT YOU,   Do not sell yourself, just say THANK YOU
Do not bombard them with follow up emails every week, you are 1 of thousands of people they have met.  If you have done your homework and prepared, finish your conference with your thank you’s.
 I find that MOST artists neglect this important follow up step.  You want to be remembered as the the thoughtful, professional artist, that THEY want to work with.

Creating you pitch and to professionally pitch and present yourself like anything else requires refinement and practice, If you are not cultivating good leads, or getting work following attending events you can work with a business strategist that can HELP YOU succeed in the evolving art / entertainment business community. 

Artists ready to get started?  You can contact Tamra at:
 "Providing business solutions for creative minds"

Are YOU the next American Idol?

American Idol Registration for Season 10 is being held in SF on August 17-18 w/ auditions scheduled on August 19th  @ ATT Park-  
Season 9 finalists Adam Lambert & Alison Iraheta both got their start at the SF Audition’s last season-

If you are 28 years of age or younger and a unsigned artist;  you MUST  have a plan, and air tight audition prepared to help guarentee a successful audition.
 *Show FAQ’s and information are listed on:

What are the secrets to getting past the initial round of auditions and onto the show? 

-Capturing a unique “star power”
-GET in front of the judges and through to the audition.

To do this correctly requires understanding the A.I. Audition process, preparation, lots of stamina, good humor,  And sticking to your plan.

Key area’s I  can assist  you with:

1)    Preparing for the screening and interviews before the  audition
2)    What to wear
3)    Selecting the right song to audition with
4)    Preparing for your performance mentally, physically, and spiritually
5)    Preparing your voice
6)    Rehearsing w/ Accompaniment
7)    Rehearsing on key consistently w/o accompaniment
8)    Video Performance Coaching
9)    Understanding the process from start to finish
10)  The 3 P's- Stage Patter / Performance / Perfection

In each city there are thousands that vie for a audition spot before the judges only about 100-200 make it to the judges evaluation  from there only 10-30 from each city to  actually make it to the Hollywood audition.

If you think you are the next American Idol?  You can prepare yourself for success with the proper guidance, practice, and coaching.

If your interested in gaining every advantage to have a great audition,  I have coached and prepared artists for showcase opportunities for SXSW, Folk Alliance, ASCAP AWARDS, GRAMMY’S & More…. contact me to help!

Tamra Engle is a performing songwriter, musician and consultant who offers strategic business solutions for creative minds to help them succeed in the evolving music and entertainment industries.
As a performing singer-songwriter whose recent album was on the final round ballot for the 2008 Grammy's in the Best Contemporary Folk Album category.
Tamra began her entertainment career as a studio musician In Los Angeles, Toured Nationally, and enjoyed placement of her songs on television and nationally aired ad campaigns.

-Helping others achieve success doing what they love.

- Insuring music education remains accessable to school age children.

- Ending Violence against Women & Children.

Individuals interested in making a difference in their lives and careers may contact Tamra at her website at

External References:

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